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How do mailings work and what does the table show?

Written by Viktor Ivanon

Updated at April 4th, 2025

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Table of Contents

Types of mailings: 1️⃣ Disposable 2️⃣ Systemic disposable 3️⃣ Systemic 4️⃣ Schedule What do the numbers in the “Number of messages” column mean? Sending to active leads Delay in sending system mailings Setting the time zone Acceptable sizes and formats for sending files️ Sending speed

The “ Newsletters ” section allows you to manage automatic notifications for subscribers via a bot that accepts subscriptions. This is a tool for targeted interaction with customers, which helps improve conversions and retention. Newsletters can be duplicated, edited and deleted.


Types of mailings:

1️⃣ Disposable

One-time mailing to the entire user base at a specified time.

2️⃣ Systemic disposable

Mailing list for users depending on their status:

Registration done, but no deposit

Deposit made

Re-deposit

Unsubscribe

Subscription

It is carried out at the appointed time.

3️⃣ Systemic

Automatic sending when a certain event occurs, for example:

Registration

Sale

Resale

Unsubscribe

Subscription

The time since the event occurred is indicated.

4️⃣ Schedule

Regular mailing to the entire database on certain days and times.


What do the numbers in the “Number of messages” column mean?

The first 0 is the total subscriber base at the time the newsletter was added.

The second 0 is the messages sent for this mailing list.

Third 0 - users who blocked the bot after the mailing. Shown after adding a new mailing of the same type.

Sending to active leads

The mailing is sent only to leads who have interacted with the bot. This eliminates mailing to inactive or unconfirmed contacts, increasing the accuracy and effectiveness of the campaign.

Delay in sending system mailings

System subscription: messages are sent with a delay of 15 minutes to 3 hours . This is necessary to evenly distribute the load on the system and ensure stable operation of the service.

Setting the time zone

To send the mailing at the right time, it is recommended to set the correct time zone in the user's personal account. This will ensure accurate planning of the time of sending messages regardless of the geographic location.

Acceptable sizes and formats for sending files️

Images in mailings/welcome/ignorer — jpeg up to 5 MB.

Video in mailings/welcome/ignored — 20 MB mp4.

Video in circle format (mp4 264, square video (aspect ratio 1:1) up to 20 MB in size, dimensions up to 630x630 pixels).

Voice message - OGG with OTUS encoding, up to 5 MB.

Sending speed

Mailings are sent at a speed of up to 30 messages per second, depending on the traffic flow to your channel, since Telegram bots have a limit of 30 requests per second and the same bot receives and sends messages.

data presentation postal process

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