Creating a pixel if you use Facebook Business Manager

Go to Facebook Events Manager and click Connect Data Sources

Select the "Web" type and click "Next"

Specify the name of the pixel and click "Create"

Go to the "Connect manually" tab and select the Meta Pixel and Conversions API, then click the "Next" button.

Go to the "Settings" tab, in the Dataset ID field there is the pixel ID that we will need to add the pixel.

Scroll down to the Conversions API section and click Generate Access Token

The generated token will be displayed, we will need it to add the pixel.

If you have an "Agent" account and do not have access to pixel management

In this case, you can request the pixel ID and its access token from the agency and then enter this data into the MVP Project.

Adding a Pixel to the MVP Project

Log in to MVP Project and go to the " Spots " section. Next, select the spot you want to edit and click the Pencil icon in the Action column.

Next, go to the Postbacks section and select Facebook Conversion API in the “Postback Type” field.

Click Add pixel and specify all the items.

Pixel - the ID of your Facebook pixel. You can find it in the Event Manager.

The API key is the same token we generated. After entering all the information, click Save .

Your Facebook pixel has been successfully added!