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Viewing the postback log

Written by Viktor Ivanon

Updated at April 4th, 2025

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Table of Contents

🔹 Basic page elements Filter by date of sending List of logs 🔹 Types of postbacks Outgoing Postback (Facebook) Outgoing Postback (Google) Outgoing Postback (TikTok) Incoming postback 🔹 Processing statuses 🔹 Example of outgoing postback log (Facebook) 🔹 How to use this page

The postback logs page is designed to track sent and received postbacks, their status and the data transferred.

You can find this page at each spot by clicking on the button


🔹 Basic page elements

Filter by date of sending

  • Allows you to select a time range to search for the desired postbacks.
  • Enter the date manually or select via the calendar.
  • Button 🔍 Search — updates the list of logs according to the selected parameters.

List of logs

  • Each postback is displayed as an expanded block with details.
  • Includes:
    • Postback type (e.g. Outgoing Postback (Facebook) ).
    • Time of dispatch (for example, 19:19, 21-03-2025 ).
    • Processing status ( Successful 🟢 or Failed 🔴).
    • Outgoing data – JSON structure with parameters sent in postback.
    • The response from the server is a JSON response indicating whether the processing was successful.

🔹 Types of postbacks

Outgoing Postback (Facebook)

  • Sending data to Facebook (conversions, subscriptions, etc.).

Outgoing Postback (Google)

  • Sending data to Google Ads (conversion tracking).

Outgoing Postback (TikTok)

  • Sending events to TikTok Ads.

Incoming postback

  • Data received from external platforms (e.g. affiliate programs, advertising systems, etc.).

🔹 Processing statuses

  • 🟢 Successful - The postback was successfully sent and received by the recipient.
  • 🔴 Not successful - Error sending or rejected by the server.

🔹 Example of outgoing postback log (Facebook)

  • Outgoing data:
{
  "user_data": {
    "ct": "f6278c0f4377bf19e772ebf12080eb2d2a32f",
    "fn": "lab151613792151ef...",
    "st": "A451a2470e1d1824536af27f84155818ddfc5c4b353",
    "country": "e294affa6863e16f..."
  },
  "event_name": "Subscribe",
  "event_time": 1724573968
}

"user_data" - user information in encrypted format

"event_name" - name of the sent event

"event_time" - time of sending the event

  • Response from the server:
{
  "error": {"messages":[]},
  "fbtrace_id": "AROp2BefSYti8YBSz1Fl6X",
  "events_received": 1,
  "success": false
}
  • "events_received":1 - indicates that the event has been received.

🔹 How to use this page

  1. Use the date filter to find the postbacks you need.
  2. Check the sending status (🟢 / 🔴).
  3. Analyze outgoing data and server responses.
  4. In case of errors, deal with the reasons, for example:
    • Incorrect parameters in JSON.
    • Problems with connection.

This page helps you quickly monitor the work of postbacks and fix possible problems.

return record observing

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