The TikTok pixel is a powerful tool that allows you to track user activity on your website and optimize your advertising campaigns for real events, such as registrations, payments, clicks, and more. Without a properly configured pixel, you won't be able to fully utilize the full capabilities of the TikTok advertising account: the optimization algorithm won't work, you won't be able to build audiences for retargeting, and you won't be able to accurately measure ad performance.

In this step-by-step guide, we'll show you how to create and connect a TikTok pixel, set up key event tracking, and integrate it into your MVP system. It's easy—follow the instructions, and in 10-15 minutes, you'll have a working pixel ready to collect data.

Let's get started!

Step 1. Go to Tools → Events

Step 2. Click Get started

Step 3. Select Web

Step 4. Provide a link to the landing page

Step 5. Select Manual setup

Step 6. Select the Events API

Step 7. Enter the pixel name

Step 8. Add the required events to Consideration

In Consideration we add events:

• Subscribe
• Contact
• Complete Registration
• Complete Payment

We remove unnecessary events.

Step 9. Parameters for the Subscribe, Contact, and Complete Registration events

Select parameters:

• url
• ttclid
• ip
• user_agent
• ttp

Step 10. Parameters for the Complete Payment event

Select parameters:

• content_id
• content_name
• content_type
• currency
• value
• url
• ttclid
• ip
• user_agent

Step 11. Obtaining a Pixel ID and Token

Important: Save the pixel ID and the generated token - you will need them to connect to the MVP.

Step 12. Connecting the pixel to the MVP

Add your pixel to your MVP account and click Change Channel .

Congratulations! Your pixel has been successfully added! 🎉

Now you can track user activity and optimize your TikTok advertising campaigns to the next level!